In marketing, the call to action (or CTA) is the part of your ad or landing page that asks the visitor to take the next step. It’s usually just a few words, often appearing on a button. The right CTA can make people do things in a way that even the most persuasive long-form copy cannot. A strong CTA is far more than a combination of words that hopefully compels people to click on a button – it’s a powerful statement of intent, a rallying cry to our tribe, the crescendo of a rousing speech that leaves the audience exhilarated, clenched fists raised triumphantly to the sky.

Read the full article at wordstream.com

Regardless of your feelings on spring cleaning, what many don’t realize is that taking part in doing so should go beyond the home. For small business owners, spring is an ideal time to make some changes around the company.

Here are 10 ways business owners can apply the spring cleaning concept to their company.


Read the full article at B2C.com 

On friday, the Belgian Cabinet approved a royal decree which allows an additional one-time deduction to investments in digital assets, such as payment systems and cyber security. It is a tax advantage where 13.5 percent of the invested amount may be deducted at once from the taxable profit.

Belgian online sales considerably improved in 2015.  6,8 million Belgian residents concluded 81 million online transactions for 8,241 billion Euros. Holland accounted for 142 million online transactions for a total amount of 16,07 billion Euro.

VADIS S.A. is a leading European company in Big Data Analytics, Data Mining and smart Business Intelligence.

Vadis provides a set of high level in-house developed tools for Big Data, Web, Text and Graph Mining which they combine with highly developed expertise in Data Analytics, Predictive & Prescriptive Modelling and Data Clustering. This innovative and unique approach enables Vadis to deliver strong Business Intelligence Added Value to his customers, especially since results can be analyzed through very user-friendly & customizable data visualization, drill-down and analysis tools.