In marketing, the call to action (or CTA) is the part of your ad or landing page that asks the visitor to take the next step. It’s usually just a few words, often appearing on a button. The right CTA can make people do things in a way that even the most persuasive long-form copy cannot. A strong CTA is far more than a combination of words that hopefully compels people to click on a button – it’s a powerful statement of intent, a rallying cry to our tribe, the crescendo of a rousing speech that leaves the audience exhilarated, clenched fists raised triumphantly to the sky.

Read the full article at wordstream.com

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About

Having worked in e-business since the 90’s we understand what works, what doesn’t and what drives growth. Our goal is to help our customers evolve their business model so they can excel in every market or channel.

CloudERP helps you reach B2B and B2C clients with a seamless experience in every channel where they are active. Through our expertise in product information management (PIM), we can create the right fundamentals for an omni-channel presence including print. This provides the e-commerce solution that enables brand experience and drives sales.